LG stays at number 1
LG has been confirmed as the global leader in air conditioning for the seventh consecutive year – and last year was the third one LG had shipped more than 10 million air conditioner units worldwide.
According to Fuji-Keizai Co Ltd, the leading Japanese market research company, 62.97 million air conditioning units were sold worldwide in 2006, with LG responsible for 19.5% of the total, or 12.28 million units.
“Last year, LG was deeply committed to innovating in all areas, ranging from sales to R&D and marketing strategies. This helped us sell more than 10 million air conditioners worldwide and retain our number one position in terms of global market share, which we have held for the past seven years,” said Mr Young-ha Lee, CEO of LG Digital Appliance Company.
“With our cutting-edge technology, LG will keep developing new products to enhance our global marketing activities, and cement our status as a leading digital home appliance company worldwide.”
This year, LG plans to expand its overseas production rate to 60%, with a production target of 16 million air conditioners. The company’s overseas production rate in 2006 was 55%, accounting for 14.80 million units. LG has six worldwide R&D centres for system air conditioners – Korea, North America, China, Asia, Europe and the CIS – and will continue to expand its R&D efforts through 2010. It will also exert more efforts in global marketing for its system air conditioners, creating a complete business offering in overseas markets, from product development and manufacturing to sales and service.
The company’s new models for 2007 will have an emphasis on health-conscious features and natural design trends that accent the energy of natural materials.
These new models boast a number of health-conscious features that are part of what LG calls its Total Health Solution. These models feature LG’s Purifying Care System, and have a series of filters – ranging from white gold deodorizers to catechin, HEPA (high efficiency particulate air) and photocatalysts – to keep air fresh.