Coolair launch Legal challenge to protect Reputation

The Official Coolair Logo

Air conditioning specialists Coolair Equipment Limited have launched legal action against a company using the ‘Coolair’ name in a series of high-profile online ads.

The ads, for ‘personal space air coolers’ called ‘Coolair’ began appearing in the last couple of weeks on Google, and direct visitors to an ‘official Coolair’ website. Coolair Equipment Limited, who have offices in Manchester, Kent and the Midlands, claim the site also features a logo strikingly similar to their own.

Managing Director, Neil Gibbard, said: “We are fiercely proud of our name and our reputation and we will go to whatever lengths are necessary to protect them. We first became aware of this promotion when we started receiving calls from angry customers asking why they had not received the products they had paid for.

“It’s obvious why customers are assuming we’re involved. The Coolair logo being used on this ‘official coolair site’ looks very similar to ours, and as we are normally top in the search engines people are making the connection.”

The Offending Coolair Logo

Finance Director, Helen Sharratt, said “After further investigation, the websites appear to belong to a company in Estonia, our lawyers have identified the individual responsible and have issued cease and desist orders. If these do not have the desired effect, we will have no choice but to escalate the matter further.”

The website in question uses the URL: ‘’ and is designed to look like an independent review of the individual desktop AC units which are listed for sale at $89. It features a Coolair logo which UK Coolair Equipment Limited are unhappy about. Coolair Equipment Limited’s website is simply

Coolair Equipment Limited’s lawyers, Pannone Corporate LLP, have contacted the Estonian businesses by letter and email and are awaiting a response.

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