The Business Sprinkler Alliance (BSA) is delighted to announce its sponsorship, participation and support for FIREX International Connect 2021, Europe’s leading fire safety event which is taking place virtually from 1-30 June 2021.

Attracting a high calibre of speakers from across the industry, FIREX International connects the global fire and security markets and gives fire and security professionals access to the very latest advances in safety products and guidance.

The BSA is proud to be exhibiting at this virtual event where they will be raising the awareness of the benefits of sprinklers to provide property protection as well as life safety.

“We are looking forward to participating in this year’s virtual event,” said Iain Cox  Chair of the Business Sprinkler Alliance. “At an important time of change and focus in fire safety and the built environment, FIREX is an important event which enables us to drive greater awareness of fire sprinklers to effect a culture change for their acceptance and adoption.”

The Business Sprinkler Alliance advocates greater business resilience by enhancing protection against fire through the increased acceptance and use of fire sprinklers in commercial and industrial premises.

The conference programme offers participants access to the latest fire safety technology, product demos, thought-leadership content and offers delegates the opportunity to have 1:1 meetings with leading international suppliers in fire safety.


To find out more or to register for Firex International Connect 2021 from 1-30 June 2021 visit Firex 2021

For more information about the Business Sprinkler Alliance visit

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