Recognising that boilers and water heaters are often specified simultaneously, Andrews Water Heaters, has completed its move to Erdington in Birmingham to sit alongside fellow Baxi Commercial Heating company, Potterton Commercial, in a bid to create a one-stop-shop for heating specifiers, contractors and installers.
Customers of both Andrews Water Heaters and Potterton Commercial will benefit from the centralisation of the two brands, which sees technical and service divisions, as well as online offerings, working together. The new look websites – andrewswaterheaters.co.uk and pottertoncommercial.co.uk – are now linked, so users can move easily between sites, making internet browsing for commercial heating and hot water products much quicker.
One call to the technical team at Erdington will get the customer through to a heating and hot water specialist. Site visits to discuss heating and hot water requirements can be arranged separately or together so specifiers need only book one appointment, representing valuable time savings for the customer.
The strength of the individual Potterton Commercial and Andrews Water Heaters sales teams has been retained, so they can continue independently as specialists in their own field. The same is true of the product managers behind the design and development of the brands’ boilers and water heaters, who will continue to focus on their respective areas of expertise.
Paul Hardy, Managing Director of Baxi Commercial Heating, said: “Andrews Water Heaters’ move to Erdington marks the beginning of a new chapter in the Baxi Commercial Heating story. Under the same roof as Potterton Commercial, we have been able to implement the centralisation of the two businesses to build a stronger offering to our customers, while recognising the individual strengths of our sales and product management teams. It’s the best of both worlds for us but most importantly, specifiers and end users alike will reap the benefits of interacting with a single source for all their heating and hot water requirements.”