Mr Fahey, who takes on the newly created role after spending four years as East Midlands Area Sales Manager for the air conditioning manufacturer, condemns the idea of a booming residential market and questions whether comfort cooling is even needed in the majority of our homes.

"There are over 26 million households in the UK and if a large number of them install air conditioning then the energy consumption of the nation is going to go through the roof. This is at a time when the Government is pushing us towards a zero carbon policy for new homes.

"There will always be inner city hot spots where air conditioning is the best solution and certain vulnerable people who need cooling at the height of the summer, but the bulk of us don't need air conditioning in our homes, we just need better ventilation systems for the few times a year when its too hot at night."

As Green Gateway Initiative Manager, Mr Fahey's role is seen as fundamental to the future of the company's sales strategy, which is built around sustainable growth and energy efficiency.

Mitsubishi Electric has created the Green Gateway Initiative to demonstrate ways in which everyone involved in the built environment can help reduce energy consumption, from the architects, specifiers and designers, through manufacturers and installers, right down to the end users, facilities managers and home owners.

Printer friendly version

Email this article to a friend