The Association will focus in particular on stressing to employers the real commercial advantages to be gained from increased

investment in new-entrant training, and in retaining the services of their recruits following the completion of their apprenticeships.

Key to the initiative will be a series of case studies centring on employers with outstanding training records, who will be given the

opportunity to recount their experiences and so encourage others to follow their example.

The initiative is being launched at a time when there is an ever-widening pool of able young people interested in seeking a career in

building services engineering - and when a Modern Apprenticeship framework is in place which provides structured training that combines

college study with practical on-the-job learning.

Tony Thomas, Head of Education and Training at the HVCA said: "Employers interested in taking on apprentices should register with

Building Engineering Services Training Ltd (BEST) - the HVCA's managing agency - and so benefit from a comprehensive and industryspecific

recruitment and matching service.

"The fact is that, in these competitive times, employers who take on apprentices and so invest in their future skills base have the edge

- and not only in the long term. For the training which apprentices now receive means they can become useful and valuable employees

within a matter of months."

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