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Rada, the commercial division of Kohler Mira, has launched a completely new website that provides the most comprehensive overview of its commercial washroom and showering products in addition to providing extensive technical, installation and best practice information.
“A RIBA report in 2005 highlighted that the internet is becoming the major product information source for specifiers with 80% using sites all or some of the time,” explains Roy Minett, Commercial Marketing Manager at Kohler Mira. “And as 45% of specifiers also use the internet as their primary source of product information (Source: Barbour Report 2006), manufacturers cannot underestimate the importance of a well structured and easy-to access web site,” he adds.
With this in mind, Rada has completely re-designed its web site (www.radacontrols.com) with key criteria being, improved product search by product type, application and end use sector, easy access to all literature from the home page – all literature, technical data and product manuals are down loadable – and totally re-worked end-use sector information, including the ability to research suitable products and links to other relevant web-sites.
