Dimplex returns to its roots

To reflect a heritage going back almost 60 years, the UK’s space and water heating market leader is changing its name back to Dimplex UK Limited. Known for several years as Glen Dimplex UK to highlight its ownership by the global Glen Dimplex Group, Dimplex’s new identity came into effect on 1 August and will not only consolidate the brand’s strong market status, but avoid confusion with its parent company.
Managing Director Stuart Mackenzie comments: “Together with its people, one of Dimplex’s major assets is its trusted and respected brand name. We feel that the change gives the famous name the emphasis that it deserves.”

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